Since the modern ages time has been racing by. People are rushing to catch their train, they are rushing through the stores, and so on. Time has become increasingly scarce now that the world around us has changed rapidly. Manfred Brassler, the founder of Meistersinger, noticed the changed perception of time. In stead of losing sight of it, everyone has become dictated by it. People should only concern themselves with what is most important. Time has to be seen as an additional tool, not something that haunts you during your life. Brassler wanted to offer an alternative to watches that show time in different dimensions. He was inspired by old clock towers that show time with a single hand and used the single hand for his own watch designs. He ensured that the watches are practical, simple, accurate, accessible and qualitative. Meistersinger and his single hand watches are a raging succes and Brassler has expanded his brand with more complex models. Nevertheless, he never lets the fundaments of his watchmaking go: sophisticated, practical qualitative time planners.